Data-Driven Doctor Performance Analytics for Synergy Medical Group

01

Engagement & SEO KPIs

These KPIs measure how effectively doctors and specialty pages attract and engage online users across search engines. They capture visibility signals like impressions, as well as user actions such as clicks and keyword performance. By tracking growth trends and top-performing queries, these metrics reveal how well each doctor ranks in local search and where optimization opportunities exist. Overall, they form the foundation for understanding digital reach and audience interest.

02

Doctor Performance KPIs

This set of KPIs evaluates each doctor’s online and operational performance using a mix of visibility, engagement, and productivity metrics. From clicks and impressions to patient volume, revenue, and ratings, these indicators showcase how a doctor performs across digital channels and real-world service delivery. The combined performance score helps leadership identify high performers, emerging specialists, and profiles needing optimization. These insights directly guide marketing strategy and resource allocation.

03

Patient & Satisfaction KPIs

These KPIs focus on the patient experience - measuring how many patients visit, how well they rate their interactions, and how effectively doctors communicate. They highlight patient sentiment, service quality, and overall satisfaction trends across the organization. By monitoring feedback and communication scores, leadership can identify operational bottlenecks and areas where patient experience can be improved. These insights drive trust-building and better care outcomes.

04

Department-Level KPIs

Department-level KPIs provide a financial and operational overview of each specialty within the organization. They track revenue, growth rate, and departmental contribution to overall earnings, enabling leadership to identify high-performing units and underutilized areas. These metrics help evaluate strategic focus, optimize resource distribution, and uncover opportunities for expansion. They ultimately guide organizational planning and long-term growth decisions.