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Aunest - The Unified Wealth & Gold Investment Super App

Info

Category :Mobile App Development

Industry:FinTech • Wealth Management • Digital Gold

Introduction

Aunest is a next-generation digital platform that reimagines how individuals interact with gold—not just as a traditional investment, but as a dynamic asset that integrates seamlessly into everyday financial planning and lifestyle choices. Developed by DevsTree IT Services, Aunest combines fintech innovation with consumer convenience, offering a unified ecosystem for investing, shopping, and saving.

Client Requirements

The client wanted a mobile-first wealth app that unifies mutual funds, SIPs, ETFs, and digital gold trading in one secure, compliant platform. It needed Aadhaar-based KYC, third-party API integrations, real-time gold pricing, and an intuitive UI for seamless investing.

Key Features of AUNEST

01

Invest in Digital Gold

Users can buy digital gold securely online.
02

Pledging

Allows users to pledge their shares, mutual funds, or securities as collateral to get instant loans or trading margins.
03

Unified Financial Ecosystem

Brings together people, banks, jewellers, and fund houses. Aims to simplify wealth creation and gold-based investments.
04

Jewellery Browsing & Shopping

Integrated marketplace to browse jewellery collections. Connects users with trusted jewellers for online shopping.

Challenges and Approach

  • Fragmented investor journey – users juggle separate apps for KYC, mutual funds, SIPs and gold purchases.
  • Regulatory complexity – Aadhaar‑based KYC, SEBI rules, BSE STAR MF protocols and tax disclosure all had to co‑exist seamlessly.
  • Asset diversification – need for side‑by‑side insights into gold, ETFs and mutual funds with goal‑based planning tools.
  • High drop‑off at checkout – payment flows for SIPs, redemptions and jewellery purchases had to be friction‑free across UPI, cards and EMI.

  • 80 % faster KYC completion versus legacy video KYC flows.
  • ↑ 34 % rise in monthly SIP sign‑ups within first quarter of launch.
  • 2× conversion from portfolio redemption to gold purchase (AU Pay) during festival campaigns.
  • <3 s average transaction latency across UPI & card payments.

Key Outcome

Technology Stack

Technologies we used

React Native

Nest Js

React Js

Woocommerce

Conclusion

DevsTree delivered Aunest, a unified wealth and gold investment super app with real-time tracking, secure payments, and AI-powered recommendations. The app boosted KYC completion by 80%, increased SIP enrollments by 34%, and doubled digital gold transactions, setting a new benchmark in digital wealth management.