How Much Does It Cost to Develop a Social Media App?

How Much Does It Cost to Develop a Social Media App

Social media apps like Facebook and Instagram have quickly become mainstream, prompting businesses to explore how they can join this industry. But before getting involved, businesses must know exactly what’s involved in creating these applications, including what the costs involve. In this blog post, we’ll outline all of the factors affecting cost when developing social media applications, helping you determine your own requirements to start developing one yourself! So let’s get building!

When we think about social media platforms, most people may immediately think of large names such as Facebook, Instagram, and Twitter, yet there’s so much more out there for all sorts of purposes and interests, from networking groups for parents with newborn babies through to group-buy platforms used by businesses to connect with customers and expand their brands.

Social Media Platforms Can be Categorized As Follows:

  • Social Networking Apps like Facebook, LinkedIn
  • Media Sharing Apps like Instagram, Snapchat, Pinterest
  • Microblogging Apps like Twitter
  • Discussion Forum Apps like Reddit, Quora Review Apps, like Yelp and TripAdvisor
  • Business Networking Apps like AngelList, Behance
  • Interest Centric Apps like CaringBridge, Meetup

Every social media platform boasts unique features and functions as well as user demographics that vary considerably, which means the cost associated with developing an app for social media can differ depending on which category or type you aim to develop.

Types of Social Networking Platforms

Once we’ve explored different social media platforms, it’s essential to gain an insight into their user bases. Based on demographic information provided by social media websites, platforms can generally be divided into two main groups.

Mass Market Social Media Apps

These social networking applications boast an immense user base – Facebook being an outstanding example.

Niche Social Media Apps

Niche social media apps cater specifically to individuals with specific goals or interests; for instance, Yelp allows people to locate local restaurants and hotels more quickly. Niche apps often incur lower development costs compared to mass market ones since their creation requires less resources, time, and effort from development to implementation.

Cost for Social Media App Development (Range)

Cost estimates associated with developing social media apps typically fall between $20k and $200k. This cost depends upon several variables such as app infrastructure, features, interface design, testing, and quality assurance requirements.

Factors Affecting the Cost of Social Media App Features and Functionalities

Cost estimates for creating a social media app vary considerably based on its features and functionalities, so let’s investigate some popular elements found within these applications and how their incorporation affects the total cost:

User Registration & Login: Implementing secure login and registration processes, including options like email, phone number, or social media login, adds to the development cost.
Account authorization: This enables users to link their social media accounts with the app, such as logging in to Pinterest via Facebook or Google credentials.
Profile creation: This empowers users to establish a personalized profile within the app, typically including details like name, age, gender, and interests.
Search & Discovery: These functionalities enable users to explore and find other users, content, or groups within the app.
Messaging and Chat: These features facilitate direct communication between users, a common aspect of social media platforms.
Push Notifications: This keeps users informed about new updates or messages within the app.
Image and Video Sharing: These functionalities allow users to easily share photos and videos with others.
Location Sharing: This permits users to share their current whereabouts with others if desired.
Group Chat: This functionality allows users to engage in conversations within a group setting.
Live Streaming: These capabilities enable users to transmit video content live in real-time to their audience.
Purchases Within An App: With in-app purchases, users are able to buy items within their chosen app directly.
Search Functionality: This feature enables users to easily locate content within an app.

Advanced Features That Make Social Media App Development More Expensive:

  • Additional Languages Support
  • End-To-End Encryption/E2EE
  • Special Registration and Verification
  • Audio conferencing
  • Channels
  • Large Groups
  • Supergroups
  • Integration of payment gateways like Stripe, PayPal, or Braintree
  • Animated GIFs
  • AR Filters
  • Photo Editing
  • Chatbots
  • Video Conferencing

How to Save Social Media App Development Costs?

To Reduce Social Media App Development Expenses, Keep These Tips in Mind:

  1. Establish Clear Requirements and Objectives to Prevent Scope Creep and Additional Expenses.
  2. Choose the Right Technology Stack to Minimize Development and Maintenance Costs.
  3. Explore Outsourcing Options in Countries Such as India to Access Quality Services at Competitive Prices.
  4. Partner with Experienced Social Media App Development Firms to Enhance Efficiency and Decrease Total Expenditure.

How Can Devstree Help You Build a Successful Social Media Application?

At Devstree IT Services, the team is dedicated to diving into every aspect of social media app development while accelerating business growth and industry needs as a priority. With our years of experience and strong tech skills in custom mobile app development, we’re proud to team up with companies to create success stories together.


In conclusion, the cost of developing a social media app depends on multiple variables, including desired features, technology choice, and location. Clarifying requirements, selecting an adequate technology stack, and outsourcing to countries like India can significantly lower expenses when compared with developing in the USA alone. Partnering with an expert social media app development company will further aid cost-cutting while simultaneously guaranteeing timely project completion.